Bonne Maman

CONCEPTUAL work

The brief: create an on-pack promotion inviting customers to purchase and enter a competition for a change to win a holiday in France.

The idea: our customers love to treat themselves. Let’s offer then a re-treat.

This led to a successful on-pack promotion inviting customers to enter the competition for a chance to win 1 of 4 luxury French re-treat.

We created the on-pack design, posters, website copy, aisle fins, magazine inserts and email copy to bring the campaign to life and invite our customers to enter the competition.