super mario

Mario makes an appearance on Happy Meal boxes every year or so, and it can be an interesting challenge to keep the boxes fresh and fun.

This campaign went through a range of iterations (as you can see when you scroll), but we eventually settled on Mario, Luigi, and Yoshi as our key characters.

Key Visual

We wanted to showcase the key characters from the set of boxes on the key visual.

TVC

The ATL agency then moved forward with the on-the-box concept of ‘Saving the Day’ and completing the quest to create the TVC, which you can see below.