Sports Direct is chock-a-block full of sportswear. But I know a lot of people in trainers and joggers that don’t ‘sport’.
So here, I’m aligning the worlds of music and sport, encouraging people to wear their active gear and find their own playing field.
And that in itself opens up a new space to advertise – placing ads on ticket sites. So you’ve got your gig tickets, but do you have the trainers to take you there?