Now here’s a place where my love of Sci Fi and travel can come together.
I’d love to deck this campaign out with planes painted like rocket ships, menus that are a little space-tastic (freeze-dried icecream, anyone?), tour guides framed like Sci Fi novels, and Sci Fi tours of Iceland.
It’s a diverse, amazing country, where a large portion of the population can call themselves bonafide authors. How often do you see that? It’s pretty amazing, and their tourism campaigns should reflect that.
Advertisements would be placed at Comic Con and around the Science Museum in London, book fairs, comic stores, book stores, and it would expand easily into digital.